Watch The Weeknd’s Super Bowl performance in full below. The Weeknd was famously snubbed by the Grammys recently, speaking of his dismay at the “corrupt” awards ceremony while expressing disbelief that he was asked to prepare a performance despite his lack of nomination. He added: “We’ve been really focusing on dialing in on the fans at home and making performances a cinematic experience, and we want to do that with the Super Bowl.” The 6 most expensive Super Bowl half-time shows ever Prince, Beyoncé and J. ![]() ![]() Even to this day with the label, it’s like, ‘Guys, I will put my own money into this music video. Singer The Weeknd told Billboard that he is spending 7 million of his own money on this year’s Super Bowl halftime show. In 2021, The Weeknd reportedly spent 7 million of his own money to put on the show, as Dr Dre did the year before that. “I don’t know what it feels like to lose money if I never had it. 7, The Weeknd expects to take the stage at the Super Bowl LV Halftime Show, and he is looking to capitalize on the appearance. Production for the Super Bowl halftime show can cost up to 10 million dollars. ![]() “I didn’t know what having money really felt like,” Tesfaye is quoted as saying. In a cover story interview with Billboard, the Canadian R&B star’s manager confirmed that Abel Tesfaye had supplemented the Super Bowl budget with his own money (around $7 million) to make sure the performance was just right. At the 2021 Super Bowl LV Pepsi Halftime Show, The Weeknd’s 12-minute appearance saw him performing tracks from ‘After Hours’ in front of a set modelled on the city in Fritz Lang’s Metropolis as well as a brightly-lit hall of mirrors.
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